AMENI AT PALAZZO VERSACE
This intimate film explores the journey of Ameni Esseibi, the Middle East’s first plus-size model, set against the opulence of the Palazzo Versace Dubai. The visual narrative celebrates confidence, heritage, and the redefinition of beauty standards through fashion and storytelling.
/// Reframing identity: The concept centered on transforming personal experience into universal inspiration. The storytelling style blended elegance with vulnerability to connect emotionally with the audience.
/// Visual empowerment: A blend of slow-motion, elegant lightplay, and natural delivery created a cinematic portrait of inner strength. The film avoids clichés, portraying Ameni as a symbol of both softness and power.
/// Stereotyped visuals: Personal branding content can fall into predictable formats. The challenge was to avoid over-stylization and focus on sincerity without losing visual sophistication.
/// Authentic narrative direction: We built the film around Ameni’s real words, constructing the imagery to echo her message. Luxury met truth in every frame, resulting in a powerful, aspirational piece with global resonance.
